"All appeared connected in some fashion, even though a variety of tricks were used to conceal their relationships and locations."
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"Multiple winners were from the same family or closely related," said Thomas Pickard, acting director of the FBI. When an associate claimed a $1 million prize, for example, Jacobson allegedly got a cut of $50,000. All the participants allegedly shared in the prizes. Jacobson turned over the pieces to his friends and associates, the FBI said, and they in turn sought out others who claimed to be winners and submitted the cards to McDonald's. Jacobson, who worked in the security department in Simon's Georgia office, stole cards worth top prizes, prosecutors said, rather than having them distributed randomly.
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Simon operated virtually all of McDonald's promotions, from its Happy Meals for children to the well-known contests. In announcing the arrests at FBI headquarters, officials described an intricate plot that began in 1995 and centered on Simon Marketing Inc., a Los Angeles-based company that McDonald's used to run its promotional games. "The FBI has made it clear that McDonald's was betrayed by a longtime supplier and a highly sophisticated inside game of fraud and deception." "When the FBI first contacted us, we were shocked and stunned," said Jack Greenberg, McDonald's chairman and chief executive. McDonald's responded to the arrest of eight alleged members of the ring by promising to give away $10 million or more to customers. The employee, Jerome Jacobson, is accused of distributing winning game pieces to a network of accomplices, who then claimed prizes from $100,000 to $1 million and gave Jacobson a cut. More than $13 million in winnings from McDonald's "Monopoly," "Who Wants to Be a Millionaire" and other promotional games wound up in the pockets of a multistate crime ring, federal prosecutors said Tuesday.Īn employee of the marketing company that ran the games for the Oak Brook-based fast-food giant masterminded the scheme, prosecutors said.